Organic traffic remains one of the key pillars of digital marketing.

We provide our clients the ability to assure that digital content remains accessible to their target audience. To achieve your goals and enable you to reach targeted customers who are looking for the type of products and services you offer, we provide an integrated set of SEO services such as keyword research, website optimization, content marketing and building backlink

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Organic SEO remains one of the key pillars of digital marketing. Our expertise will help your business get found by the right people.

Our tailor-made campaigns will get your website higher up the rankings for the search terms your target customers use.

We don't try and cheat the system; we understand what Google wants and play by the rules. We won't jeopardise your long-term online profile by using underhand tactics.

SEO Audit

Before we get started we'll carry out a comprehensive SEO audit of your website, looking for anything that needs fixing or that might provide quick wins before we move onto the really in-depth work.

Then we'll develop your SEO strategy that'll help increase your online search presence.

Keyword Research

Understanding what your target customers search for is key to your SEO strategy.

We'll take an in-depth look at your current search rankings and conduct competitor analysis to provide a robust list of keywords that Pathwise will aim to improve your site's position for.

Then we'll create great content, fully optimised for search, that targets these keywords.

Technical SEO Factors

Working alongside our website design team we'll fine-tune your site to improve its technical performance where needed. This might include optimising your website meta-data, improving the load speed, or amending your website's structure.

Offsite SEO

We'll recommend other ways of improving your website's authority through links or PR opportunities that in turn have a positive effect on search presence.

As a full-service marketing agency, we leave no stone unturned – we take a holistic approach to your SEO and consider all aspects of your digital marketing mix to get you the best results.

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Organic traffic remains one of the key pillars of digital marketing.

Website Optimization And SEO

You have a website and yet no visitors, no leads and no brand awareness. We can fix that with SEO and Website Optimization services. What this means is that you get an increase in traffic quantity and quality. "Organic traffic counts for 60% of retained customers", we are the best Search Engine Optimization (SEO) agency in Zambia. We will provide you with good services that will not harm your business in the long term, as we'll follow best practices SEO without trying to cheat the system.

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We'd love to hear from you. Do you have a project or a question?