ZSIC General Insurance
A corporate website and self-service portal for ZSIC General Insurance Zambia — product pages for every line of cover, online quotations, case enquiries and self-service for policyholders, built for a national insurer.
Live
ZSIC General Insurance is a Zambian state-owned general insurercovering everything from motor and home cover to business, agricultural and cyber-crime liability — a lot of different products, and a lot of different people arriving with different needs.
The job was to give every line of cover its own understandable page, make a quotation easy to start, and let policyholders help themselves online — while keeping a national insurer’s corporate depth and its human call layer close by.
At a glance
How we approached it
01
Every product finds its audience
Car, home, business and agricultural insurance each have their own page with their own explanation and quotation path — so a driver, a homeowner and a farmer each land on exactly what applies to them.
02
Self-service that actually serves
An online self-service portal lets existing policyholders and prospects transact without a queue — quotations, renewals and service requests, with the call centre still one tap away for anyone who would rather talk to a person.
03
Corporate, but approachable
Alongside the product lines sit the parts a national insurer has to get right — management, board, careers, locations, tenders, downloads, FAQs and salvage listings — presented so a visitor can find them without wading through a menu of brown links.
What changed
A single public front door for a national general insurer, where every product line is comprehensible, self-service is first choice, and the organisation’s full corporate depth remains one click away for those who want it.
Tell us what you're trying to build.
We reply within 24 hours with an honest assessment and clear next steps.