Why a Website Is Important for Your Business

A website is essential for online marketing. That is where you send all valuable traffic, track conversions, create funnels and use content marketing to attract new customers. It offers the best return on investment than any other form of advertising at a low cost and increases credibility and brand awareness.

We live in a world in which there exists a global community called the internet. The internet gives anyone a platform to produce or consume content, sell and buy products. 

It is an attention gold mine, and businesses spend a lot of money to buy that attention. If you do not have a website, you are missing out on the most effective ways of marketing and branding. 

Every business is in the attention business. Companies like Facebook and Google are attention providers. You acquire this attention through social media marketingSEO and content marketing.

People spend time online connecting with friends, keeping up with current affairs, searching for products, education materials and entertainment. And you must position your business for discovery, both on social media and search engines.

A website will be a great complement to your social media marketing if you already have one. It will bind all your online branding together. Business profile on social platforms, like your Facebook page, has limitations. Facebook is lending you their users, their audience, you have no control over the users or your content delivery and rules can change anytime and has been changing every year.

With the recent blackout of Facebook, it is imperative now than ever that you own your audience.

Platforms like Facebook, lend you their users, and you pay them for ads. Consequently, organic reach keeps disappearing.

A website becomes necessary for a long-term and good digital marketing strategy.

Digital marketing has come a long way, and you can not run a successful digital marketing campaign without a website. It will hurt your business in the long term. Instead, you need a versatile platform for long term goals, customer retention and brand building.

Let’s look at some of the reasons why you need a website.

Brand control and Awareness

Control over your brand perception online is essential. Control over content that reflects your values and sends the right message to your customers. 

You can also add positive reviews from previous customers on your home page or any other landing page on your site. This will send good signals to search engines and will improve your SEO. Very important for brand awareness.

One of the ways to improve brand awareness and brand recognition is through inbound marketing. Inbound marketing is a marketing technic that draws customers in, through value proposition via social media content, SEO, content marketing and branding, unlike unsolicited ads and popups.

Inbound marketing produces high ROI and is one of the best ways to acquire returning customers. Examples of inbound marketing are SEO, Whitepaper, eBook, blogs, case studies and infographics.

This can only work effectively through a website.

Accountability, Trust And Credibility

Over 80% of people will research a business or service online before making a purchasing decision.

Not having a website will make you lose money. We all want to get as much information as possible before committing to a purchasing decision. If customers can not find you or find anything related to your business on the internet, they will be drawn to other similar businesses.

Having a website on its own, won’t make you credible and trustworthy, but having well-articulated information about your business on a well designed and functional website will. It will help you with your SEO and user experience, and I can not stress enough how important this is in building trust and credibility with your customers.

Google introduced a site test standard to help them rank sites that help people with credible information in 2018 called E-A-T, which stands for Expertise, Authority, and Trustworthiness. And to rank high you have to nurture, build and bind your site to these standards.

Usually, by regularly creating content on a well-defined category, to show authority in that category, and consequently building trust.

Other things that build trust online is through well-defined information, such as contact information, previous work or customers and regular blog posts.

Customer expectations

Yes, your customers expect you to have a website. It displays professionalism.

People in this digital age expect every business to have a website. You will lose out on acquiring customers if you don’t have a website.

Potential customers want to know about your business and your product. About what, exactly you are offering.

Is there anything different about your product?

why should they buy from you and not others? 

All these are questions that customers expect to find on your website. Way before they call or email you.

By the time they reach out to you for information, chances are that they would have already decided to buy from you.

Control over your content curation

You get to have control with content production, easily schedule your content, control your message, make, learning through analytics what your customers want and adapt to meet your customer’s needs.

Blogging is important for building your brand. Having a website will allow you to produce long-form content that will attract a valuable audience than just passing views from anyone.

A website will also help you build a valuable audience if combined with email marketing. You can send newsletters to your audience, bringing them back to your website or send them promotions or signups for webinars or any free give away.

Attracts New Customers, Increases Productivity and Saves Time

It’s easy to attract new customers on Google and other search engines. Using SEO and product or service page descriptions that will appear every time someone searches for a product. 

You can include all the information that describes your product and services on your website without having to explain every time a new customer contacts you. 

By the time a customer contacts you, they will have enough information to help them make a decision. This will help save time, as you can include frequently asked questions, automate some of your business processes and add marketing tools such as CRM and email marketing tools to manage sales and customer acquisition.

How to Get Started With A website

The above points are some of the reasons why you should have a website. And if you decide to have one, there are a lot of tools online to help you build your website. 

Some of them are free, like WordPress, others are paid, like Wix.

You can also hire a web design company to build a custom website for you. 

Your website should be SEO friendly and integrated with marketing and analytical tools.

These tools help with marketing automation and data analysis. A specialist can help you with technical requirements for a good website, such as speed, functionalities and Technical SEO. 

It is important to hire a specialist, especially if you are starting from scratch. For example, you might have an internal system that you use for your business. Specialists can help you integrate them into your website or give recommendations on best practices.

If your website is well architectured and designed from the beginning. Then it will need less effort in managing it later on. You will still have to make changes to your content from time to time as a good practice.

And don’t forget the keywords in your industry. Keywords are important for search engines. It's how they understand the information contained on your website. Identify your keywords and add them during the SEO optimization of your site.

Let’s Talk

We'd love to hear from you. Do you have a project or a question?