Organic traffic remains one of the key pillars of digital marketing
Understanding what your target customers search for is key to your SEO strategy.
We'll take an in-depth look at your current search rankings and conduct competitor analysis to provide a robust list of keywords that Pathwise will aim to improve your site's position for.
Then we'll create great content, fully optimized for search, that targets these keywords.
We will optimize your website’s content, structure, and meta tags to ensure it is search engine friendly and appealing to users. This includes optimizing page titles, descriptions, header tags, and images, as well as ensuring that your website is mobile-friendly and has a fast loading speed. Our team will also help you create high-quality, optimized content that engages your target audience and drives more traffic to your website.
We will perform a technical SEO audit to identify and resolve any technical issues that may be hindering your website's performance and visibility. This includes checking for crawl errors, fixing broken links, and ensuring that your website is accessible to search engines. We will also ensure that your website is secure and has a fast loading speed, which is essential for both search engines and users.
If your business targets a local audience, our team will optimize your website and online presence to rank higher in local search results. This includes optimizing your Google My Business listing, creating local citations, and ensuring that your website is optimized for local keywords and search terms.
We will track and report on your website’s performance, providing insights and recommendations for continuous improvement. This includes tracking your website’s organic traffic, rankings, and conversion rate, as well as analyzing your competitors’ online presence and performance. Our team will provide regular reports to keep you informed of your website’s progress and help you make data-driven decisions for ongoing optimization.
Our team will provide ongoing maintenance and support to ensure that your website continues to perform well in search results over time. This includes monitoring your website’s performance, fixing any technical issues that may arise, and continuously optimizing your website to stay ahead of the latest industry trends and techniques. Our team will also be available to answer any questions and provide support as needed, helping you achieve your online marketing goals.
Contact us today to schedule a consultation and learn how we can help you attract more organic traffic, improve your search engine rankings, and grow your business online.